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Explore the Beauty of Istria

Picturesque view of an Istrian city in the hills

Istria: The art of laid-back life

Istria is Croatia's largest peninsula, a green land of vineyards, olive groves and hilltop towns, where the sea and the inland come together in one experience. It is known for its excellent olive oils, truffles and wines, and Novigrad is a great starting point for discovering it. Here, even the simplest dishes are authentic culinary pleasures, with just the right wines to go with them.

But Istria offers much more than fine food: festivals, events, get-togethers, music, sport and nature. Whatever kind of holiday you have in mind, Istria has plenty of ways to make it happen.

Five reasons to visit Istria

The Gastronomic Scene

From truffles and wild asparagus to locally cured prosciutto and freshly caught seafood.

A fish dish served in Aminess restaurants featuring crab as the main ingredient

Wine Culture

Malvasia, Teran, Borgonja and other indigenous varieties: Istrian wineries have been making a name on the world wine scene for years.

Wine bottle and wine glasses on a wine barrel in a vineyard

Nature’s Beauty

Forest trails, rivers weaving through untouched landscapes, mountains, and rejuvenating hot springs.

Aerial view of a bay on the Brijuni Islands, part of the Brijuni National Park

The Adriatic’s Sparkle

From the unspoiled shores of Kamenjak Nature Park to the hidden coves and pebble beaches of the coast.

Family relaxing on the beach as the parents watch over their son playing with pebbles on the beach

A Storied Past

Istria has been at the crossroads of history for millennia, leaving behind architectural wonders, Roman relics, and medieval fortresses waiting to be explored.

Stone tablets showcased in a museum in Novigrad

Your Perfect Holiday Starts Here