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Bridge over sea at sunset surrounded by rocky landscape and calm water

Island of Pag

Island of Lace and Cheese

Pag is famous for its stark, moonlike terrain, rich cultural heritage, and lively summer atmosphere. The island offers a range of experiences. Whether savoring award-winning cheeses, exploring historical sites, or dancing at the famous Zrće Beach, Pag is different for everyone.

Explore Pag

Region

Diverse landscapes and timeless charm

Aerial view of Povljana and its bay.
Sheep grazing by a dry-stone wall near the sea on the island of Pag.
Aerial view of a pebble beach by a pine forest on the island of Pag.

Northern Dalmatia boasts a mix of stunning islands, charming coastal towns, and pristine nature. Home to historic landmarks and natural wonders, this region offers endless opportunities for exploration. From the UNESCO-listed city of Šibenik to the Kornati Archipelago, Northern Dalmatia is a treasure trove of experiences.

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History

An island shaped by history

Church with a bell tower and stairs among palm trees on the island of Pag.
Small stone church by a gravel road at sunset on the island of Pag.
The Pag Bridge above turquoise sea.

Pag’s history is deeply intertwined with salt production, a tradition dating back to the Roman era. In the Middle Ages, the island flourished under Venetian rule, which left its mark on Pag Town's architecture. Today, Pag’s cultural identity is celebrated through its lace-making heritage, listed as UNESCO Intangible Cultural Heritage.

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Gastronomy

A feast for the senses

Wheel of Pag cheese on a board with prosciutto.
Brushing a wheel of Pag cheese with oil in the ageing room.
Pag cheese and prosciutto on a board with olives.

Pag is a culinary gem, renowned for its distinctive flavors and traditional recipes. At the heart of its gastronomy is Paški sir (Pag cheese), an award-winning delicacy made from sheep's milk. The island’s cuisine is deeply rooted in its landscape, featuring foraged asparagus, truffles, lamb, and fresh seafood.

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Culture

Heritage of lace making protected by UNESCO

Girls in traditional Pag costume with lace on the island of Pag.
Pag lace displayed on a chair on the island of Pag.

Pag’s cultural scene is defined by its traditional lace-making, lively festivals, and rich history. Visitors can immerse themselves in its heritage by exploring its museums or attending annual events celebrating local customs.

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Beaches

Where serenity meets excitement

Top view of a sandy shore and clear sea on the island of Pag.
Sandy beach with shallow turquoise sea on the island of Pag.
Sandy beach in a bay with a lone tree on the island of Pag.

Pag is home to tranquil coves and lively beaches, offering different experiences for sun-seekers, trail runners and cyclists, foodies, and adventurers. Each of these groups will be amazed and surprised by the richness Pag's moonlike surface manages to offer. Pag is on another level - even if we skip Zrće Beach music festivals.

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Weather

When to visit Pag

The Pag Bridge at sunset seen from the rocky shore.
Climber on a rock face above the sea.
Mountain biker on a rock at sunset.

Pag enjoys a Mediterranean climate with warm, dry summers and mild winters. The summer months, from June to September, are perfect for beach and outdoor activities, with average highs around 30°C. Spring and autumn are ideal for exploring the island’s natural and cultural attractions, offering pleasant weather and fewer crowds.

The winter season is quiet, providing a peaceful retreat with average daytime temperatures around 10°C.

Events

A calendar full of festivities

Klapa singers on stage by a church at night on the island of Pag.
Group in kayaks raising paddles on calm sea on the island of Pag.

Pag’s events and festivals showcase the island’s vibrant spirit and cultural pride. From traditional celebrations to modern music festivals, there is always something happening on Pag.

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Our accommodation on Pag

Couple in a glamping villa with sea view at Aminess Style Camping Avalona Resort.Croatia's Best Camping Resort badge for Aminess Style Camping Avalona Resort.
Island of Pag, Dalmatia
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Aminess Style Camping Avalona Glamping Villas & Holiday Homes

From €67 per mobile home/night
Aminess Style Camping Avalona Glamping Villas & Holiday Homes
Panoramic view of  Aminess Style Camping Avalona resortt with sea view.Croatia's Best Camping Resort badge for Aminess Style Camping Avalona Resort.
Island of Pag, Dalmatia
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Aminess Style Camping Avalona Pitches

From €24 per pitch/night
Aminess Style Camping Avalona Pitches

Find & book experience

From the vibrant nightlife of Zrće to the peaceful olive groves of Lun, Pag is an island of contrasts waiting to be explored. Dive into its unique blend of tradition and modernity for an unforgettable experience.

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Night Glow Kayaking

03:00h
Metajna
From €65

An experience that words cannot convey. An experience that must be experienced.

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Adriatic Adventure aboard Burin Wooden Boat

10:00h
Povljana
From €60

Swim at Olib’s stunning sandy beach, explore the charming island of Silba, and enjoy a delicious onboard lunch with cold drinks included. Relax, discover, and make memories on the Adriatic!

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Sunset Zadar Eco Tuk Tuk Tour

01:45h
Zadar
From €40

Wear comfortable clothing and bring a camera to capture the stunning sunset views.

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Life on Mars + Via Ferrata

04:00h
Metajna
From €45

The combination of hiking and via ferrata makes this tour an exciting experience for adventure and nature lovers. Go beyond the boundaries of ordinary hiking and experience an incredible adventure.

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Pag Island Wine and Delicacies Tasting Tour

01:30h
Pag
From €30

Discover the rich flavors of Pag with our exclusive winery tasting tour! Enjoy a welcome drink, a cold platter of local delicacies, and a tasting of three exquisite wines, all while exploring our vineyard and learning about the island's wine traditions.

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Snorkeling Adventure

02:00h
Pag
From €70

Explore the crystal-clear waters of the Adriatic on this unforgettable snorkeling adventure from within your resort.

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Night Glow Kayaking

03:00h
Metajna
From €65

An experience that words cannot convey. An experience that must be experienced.

See details

Adriatic Adventure aboard Burin Wooden Boat

10:00h
Povljana
From €60

Swim at Olib’s stunning sandy beach, explore the charming island of Silba, and enjoy a delicious onboard lunch with cold drinks included. Relax, discover, and make memories on the Adriatic!

See details

Sunset Zadar Eco Tuk Tuk Tour

01:45h
Zadar
From €40

Wear comfortable clothing and bring a camera to capture the stunning sunset views.

See details

Life on Mars + Via Ferrata

04:00h
Metajna
From €45

The combination of hiking and via ferrata makes this tour an exciting experience for adventure and nature lovers. Go beyond the boundaries of ordinary hiking and experience an incredible adventure.

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