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Meet the New Aminess Brands: Six Ways to Travel, Each with Its Own Story

What does your perfect holiday look like? Is it tranquil and luxurious, active and adventurous, or simple and carefree by the sea? With the new Aminess brand structure, your ideal escape has a name and a place to call home. Divided into six distinct brands, each collection of hotels, resorts, villas, and campsites brings its own philosophy and energy to the Adriatic coast. Whether you're seeking privacy, excitement, nature, or simplicity, there's an Aminess experience tailored just for you. Let’s explore what makes each of these brands unique and where you can find them.

Hotels by Aminess

From the luxury of Laurel, to the charm of Younique, the energy of Vival, and the simplicity of Maradiso, Aminess hotel brands offer something for every travel style. Choose your perfect stay, whether you're craving indulgence, adventure, or a relaxed seaside vibe.

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Aminess Laurel: For precious memories

Reserved for the finest of holidays, Aminess Laurel is where luxury meets intention. Named after the laurel tree, a timeless symbol of excellence, this 5-star experience is designed for those who want only the best. With top-tier service, concierge care, and every detail tailored to you, Laurel is for guests who expect more, and receive it. Privacy, gourmet experiences, and supreme comfort are standard.

  • At present, this exclusive world is embodied in one hotel: Aminess Laurel Khalani Hotel in Makarska. If you’re looking to rest on your laurels, this is the place to do it.

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Aminess Younique: You are the star

Every Younique property tells its own story. These are hotels with soul, set in historic buildings, nestled in one-of-a-kind locations, or designed with an idea that sets them apart. The Younique experience is deeply personal, shaped by impeccable service and a genuine desire to make guests feel seen and special. It’s not just a stay, but a connection.

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Aminess Vival: Relax actively

Adventure meets ease at Aminess Vival. This is the brand for those who like their holidays full of energy and discovery, from early-morning beach yoga to sunset kayaking. Each Vival property offers countless options for fun and movement, both indoors and out, for all ages. Vival makes it easy to stay active, but even easier to enjoy doing so.

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Maradiso by Aminess: Happiness by the sea

Simple, sun-soaked joy, that’s the essence of Maradiso by Aminess. These seaside hotels offer a relaxed atmosphere where you can just be. No stress, no extras, just a beautiful location, good food, and the kind of friendly hospitality that makes you feel at home. Perfect for families, couples or solo travelers who want to enjoy the Adriatic without complications.

Campsites by Aminess

Love the outdoors? Style Camping adds elegance to your escape with glamping villas and top-notch service, while Planet Camping keeps it simple, natural and family-friendly. Both bring you closer to the Adriatic, just in different ways.

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Aminess Style Camping: Celebrate nature with style

This is camping, but redefined. Style Camping is for those who crave the outdoors, but also appreciate the finer things. Think glamping villas and designer mobile homes with private pools, gourmet dining under the pines, and wellness options that rival any hotel spa. Everything is surrounded by nature, but made for comfort.

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Planet Camping: Discover nature

For purists, dreamers, and nature lovers, Planet Camping brings you close to the Adriatic in the most down-to-earth way. With spacious pitches, mobile homes, and classic camp amenities, it’s all about simplicity, connection, and joy. Campsites are surrounded by trees, sea views, and that unmistakable feeling of summer freedom. Enjoy good food, warm community, and days that move at their own pace.

Which Aminess are you?
From the most luxurious hotels to laid-back coastal retreats, Aminess now offers a clearer way to choose the vacation that suits your mood. Wherever you land, expect warm hospitality, signature Mediterranean charm, and unforgettable memories.

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