Blue Monday: How to turn the most depressing day of the year into summer inspiration?

The concept of Blue Monday was introduced in 2005 by British psychologist Cliff Arnall, and refers to the third Monday in January as a moment when various factors that affect mood decline come together. According to a formula combining bad weather conditions, accumulated debts after the holiday season and the fact that we have already somewhat failed in our New Year’s resolutions, this day is considered the most challenging of the year. Although the term originated as part of a campaign, it now serves as a useful psychological reminder that it is time for a little extra self-care and finding new sources of inspiration that will get us going.

Scientific evidence has demonstrated that just planning a trip and waiting for your holiday releases feel-good hormones just as much as staying at the destination itself. With the January cold reigning outside, visualising sunny beaches, the scent of pine forests and the sound of waves acts as instant therapy. January is actually the ideal time to take this step because it offers the largest selection of free dates and different types of accommodation, allowing you to choose what suits you best without any rush. Blue Monday doesn’t have to be a day for melancholy – it can be the moment when you take the first step towards your dream summer.

Our northern destinations offer the perfect blend of rich cultural heritage, superb gastronomy and pristine nature. In Novigrad in Istria days unfold leisurely while you sample the finest wines and fresh seafood, lounge by the shimmering sea, and enjoy the authentic atmosphere of the old town. A bit further east, the island of Krk, often called the Golden Island, offers a mix of historical sites and secluded bays, while the island of Pag captivates with its rocky landscapes resembling the surface of the moon. Whether you choose a modern hotel or the freedom of staying in a top-notch campsite, Istria and Kvarner are always a safe choice for a quality holiday.

If you are dreaming of a trip to the south, Aminess hotels and campsites in Dalmatia are your ideal choice for a memorable authentic Mediterranean experience. The town of Makarska is nestled between the majestic Biokovo mountain and endless pebble beaches, while the islands of Brač and Hvar are known for their energy, vineyards and crystal-clear sea. At the far south, Orebić on the Pelješac peninsula offers a peaceful oasis with luxurious captains’ houses, while the island of Korčula, the birthplace of Marco Polo, is a historical gem that captivates with its nature. These destinations are the perfect choice for all those who are looking for a drastic break from routine and want to explore the most beautiful corners of the Adriatic.

The best way to beat Blue Monday is to be decisive! To make your planning easier, we have prepared special offers on our website. Take advantage of the Blue Monday offer and get up to 30% off on stays at Aminess hotels, resorts and campsites. The offer includes numerous available dates, which means that you can secure your ideal period for an early spring getaway, an unforgettable summer holiday or relaxing autumn days by the sea today.

Don’t miss out: the offer is valid until 25 January only!

The time to decide is now! Our current Blue Monday offer with up to 30% off is valid for bookings made no later than on 25 January at midnight. Choose your ideal destination, whether in a hotel, villa or a modern mobile home, and beat the January blues by looking forward to the summer.

Find your ideal offer at: Blue Monday | Save up to 30% on your summer holiday with Aminess